LAB27 started with a simple idea: to build a supplement brand I could genuinely believe in.
After more than 15 years working for other companies, I reached a point in my life where I wanted to take everything I had learned and build something of my own. And this time, I wanted it to be around products that could genuinely help people feel better.
Creatine became the starting point almost by chance. I was already taking it myself, both powder and gummies, when questions started being raised about whether some creatine gummies actually contained what they claimed.
I remember thinking, surely I can create one that simply does what it says.
I knew business, but the supplement world was completely new to me. So I started learning. About formulations, ingredients, manufacturing, testing, and everything that goes into creating a product you can confidently put your name on.
That experience shaped what LAB27 stands for today: simple, well considered supplements, clear ingredients and transparency about what’s inside.
Because more than anything, I want LAB27 to be a brand people can trust.
Wellness can feel overwhelming, and we think it should feel easier. LAB27 creates simple, science-backed supplements that fit into real life. We’re starting with creatine, and it’s all built around one idea: one simple habit, every day.
LAB is the science. 27 is the personal part.
It’s my birthday, and in numerology, 27 is associated with compassion and purpose.
LAB27 as a whole reduces to 6, a number associated with care and helping others. I didn’t know that when I chose the name, but I love how closely it reflects what LAB27 has become.
Compassion, because this has always been about helping people feel good.
A new beginning, because LAB27 arrived with a new chapter of my life, back home in Australia.
Courage, because building something of your own means taking the first step before you feel ready.
So every time you see the name, I hope it’s a small reminder that it’s never too late to start something new.
Honest by default.
We’re clear about what our products can and can’t do. Every batch is tested twice for creatine content, and we publish the results.
Made for real life.
Our products are designed for busy days, not perfect routines. If it isn’t easy, it won’t become a habit.
Small steps, real progress.
Consistency matters more than intensity. The everyday habits are the ones that add up.
