I was born in Brazil. I moved to London in my mid-twenties where I met my Australian husband. Since then, life has taken me around the world, living in Melbourne, London, Hong Kong, Sao Paulo, and then back to Melbourne again, but Australia was always going to be home.
Over the last 15 years, I've worked in ecommerce, and I've loved it. But I always dreamed of building my own business.
Now that I'm back in Australia, that dream is finally happening.
When I started thinking about what to build, I knew it had to be something that made people feel good and improve their quality of life. Something I genuinely believed in.
Last year, I started researching the benefits of creatine. I loved the idea taking this via gummy form. It's so easy to take, fun, and maintains the powerful benefits of creatine monohydrate.
As a woman in my late forties, I've felt the genuine benefits myself. But creatine helps everyone, at any age. Whether you're exercising, working on your cognitive health, or just wanting to feel stronger, it works!
That's how LAB27 was born.
Welcome to LAB27.
Luci